PRESIDIO SENTINEL SAN DIEGO, MAY
2014
WE
EAT. WE DRINK. BUT - CAN WE READ?
By Laura Walcher
Recently, Jose Cruz, the S. D.
Council on Literacy’s (SDCOL)
CEO was named Civic Leader of the Year at the Latino Awards program
presented by U-T San Diego.
This honor highlighted Cruz’s efforts to raise literacy rates in the region and
reduce unemployment, homelessness, cost of healthcare, and crime, among other
social woes.
On Wednesday, May 14, Mr. Cruz
will preside over SDCOL’s fifth annual “Eat. Drink. Read A Culinary Event for Literacy” as part
of the continuing effort to
enhance quality of life for all…through “100% literacy via 100% community engagement.”
We last spoke to Mr. Cruz in 2010
in these pages. It’s time once again:
LW: Jose, your passion for this work is
evident …
JC: Every day presents opportunities to show that illiteracy is
a national problem - directly
connected to problems we seem to be forever addressing. Crime, unemployment, homelessness,
spousal and drug abuse are simply symptoms. They are illiteracy in disguise. When we seriously
deal with society’s root problems spawned by illiteracy, we will see a decrease in the
challenges that have plagued us for decades.
LW: “Eat. Drink. Read.” is definitely a good time for a good cause. What’s new in this milestone 5th year? What changes -
and/or achievements - of note?
JC: In 1985, we oversaw five literacy programs, and the problem
of adult illiteracy was virtually unknown. Today we oversee 26 affiliated programs
that annually serve about 170,000 residents, with help from 6,000 volunteers
and greater literacy awareness.
More people know where to go for help. And,
importantly, they know that they are not alone in needing help.
I am excited about our Region
That Reads effort: our
mayors and county supervisors are
endorsing our work and expressing their commitment to supporting literacy. They will take a leadership role
that will result in more resources and bring us closer to our vision of
literacy for all.
We’re doing good work – but more help is needed. We appreciate U-T San Diego, the Dr. Seuss Foundation, Petco, U.S. Bank,
the David C. Copley Foundation, The Shiley Foundation, Bill Lynch, Kaiser
Permanente, Ashford University, Petco, the Stephen and Mary Birch Foundation,
J.Walcher Communications, and more, for their support.
LW: How do you work with the literacy
programs?
JC: They are our primary ‘customers.’ We
coordinate services for them, maximize resources, raise literacy
awareness, direct referrals, provide training for staff, engage with public
officials, generate resources, and
more We never feel like we’re doing enough! Together, we strive to break cycles
of illiteracy and replace these with cycles of success. It’s do-able!
A few years ago, the economy took
a bit hit and hurt all of us.
Things now look up, and we are convening our partners to help coordinate
Health Literacy San Diego with
Community Health Improvement Partners (CHIP), our effort to
address the communication breakdowns between patients and the healthcare
system. These are expensive and
heartbreaking; they occur when patients’ weak
literacy abilities, languages, and cultures meet the literature, language, and
culture of the healthcare system.
LW:
What is the continuing challenge these days?
JC: It’s showing the connection between illiteracy and our
social woes. As a society, we are
too much about providing food, clothing, and shelter, and not enough about
giving people the tools they need to generate these things on their own.
Twenty percent of U.S. adults
read prose at the lowest level— the path to healthier
families, communities, businesses, and to youth success continues to be
literacy. We know this.
LW:
Where do the schools fit in?
JC: Schools are vital. However, the truth is, we are winning
and losing the battle in the home.
The parent is the child’s first and most important teacher; the home is the
child’s first
and most important school. If
given the choice, I would choose a functional home over a good school any
time. Our teachers care
deeply… every day they make a world of difference to our
children. But, ask
them! Teachers will be the first
to say that they need our help.
LW: How has the web/social marketing, etc., impacted the state
of literacy?
JC: Social marketing provides an
important, low-cost vehicle for our messages, in a way that helps us find and
secure our support base. We
need to be where the people are.
LW: How do people who struggle with
reading find you?
JC: Word of mouth is still the
primary way. Relationships are still worth gold. Recently, through
documentarian Mark Albertazzi, and funding from the United Way of San Diego
County, Price Family Charitable Foundation, and the San Diego Foundation, we produced
Voices & Faces: Literacy in San Diego.
Everyone should see it! Hearing, seeing the
testimonials of those who struggled with reading as children, we get a better
grasp of what takes place. Truly, illiteracy is a lonely, sad, angry, embarrassing existence for too many
adults; they want help, but they
don’t want to be discovered. Yet adults can and do learn to read;
when that happens, the transformation in their lives is dramatic and
inspiring.
LW: What do volunteers do?
JC: They tutor adults and children, and read to children. We
say, ‘change
two lives: your’s and
someone else’s.’ You
never know how great an impact you’ll have on a person, his or her family, and
generations to come. In homes where children are failing, we find that there are
no books, no one reading to the kids, limited language interaction, and not
enough of the right kind of role modeling - the key to youth success in
school. Tutors are a big part of
what makes the literacy world turn. (Call us at 1-888-850-READ (7323) or visit www.literacysandiego.org)
LW: If you could invite three
writers to “Eat.
Drink. Read.” - who would they be?
JC: Hmmm… I’d pick five! Twain, Dickens, Shakespeare, Steinbeck,
and Gabriel Garcia Marquez. All
would wonder why our cause was not higher up on our social radar and all would
know and comment upon the importance of our work. Not only
that, they might even find their
books have inspired our Chefs’
creative dishes - !
LW:
Last words?
JC: 100% literacy through 100%
community engagement. It still
takes a village.###
For tickets to “Eat. Drink. Read. A Culinary
Event for Literacy,” www.eatdrinkread.com. ###